In recent years, fondant cakes and fun-shaped cakes that have become popular among young people in recent years seem to explain a certain phenomenon: cakes mostly appear in party scenes such as birthdays and anniversaries. In such scenes, the role of the cake is often beyond the food itself, and more as a gift, or even a social icebreaker that "makes the party blow up".

At present, the well-known cake brands on the market, such as Hollyland, Nianke, etc., are mostly flat square and round cakes with a relatively simple shape, and the fun and aesthetics are slightly compromised. The various shapes of fondant cakes also have obvious shortcomings: first, the fondant is actually a mixture of protein, sugar, and fiber gelling agent, and the product is far less delicious than aesthetics; second, the process of making fondant cakes is cumbersome and time-consuming. It is difficult to achieve mass production. If it can cater to the needs of new consumer groups from a product perspective, and can be mass-produced, it may be a new opportunity.

Mr. Beater hopes to make personalized cake products that are both beautiful and delicious. In the design of the shape of the cake, Mr. Beater has assembled a group of designers from various fields "foreign aid" to design a batch of cakes with unique appearance; in terms of raw materials, Mr. Beater uses imported materials such as New Zealand whipped cream and Belgian chocolate. , To improve the taste of the cake; In addition, Mr. Beaten commissioned a 3D printing factory to print the mold according to the designer’s drawings in the cake making process, and then applied the mold to the cake making process, and used the method of pouring to shape the cake, which greatly improved The cake making efficiency is improved; on the other hand, this method has low requirements for pastry chefs and short training time, which saves the cost of employment and training time for newcomers.